We Unite As One — Brand Identity & Film Campaign
Independent Production Company · Key Art, Brand Identity & Creative Direction
Project Details
CLIENT
We Unite As One / Viviane G. Winthrop
INDUSTRY
Independent Film / Entertainment / Production Company
DELIVERABLES
Key art, opening title sequence, film marketing, logo system, brand guidelines, color system, typography, business cards, stationery (ongoing)
FILM AWARDS
Phoenix Film Festival (2022), DaVinci International Film Festival, Sunscreen Film Festival (2022), Best Documentary — Beyond Hollywood International Film Festival (2023)
STATUS
Launched — ongoing creative partnership
The Brief
We Unite As One is an independent production company built on a single mission: Inspire. Change. Unite. Its founder, filmmaker Viviane G. Winthrop, came to Allan with two intertwined creative challenges — build a film campaign compelling enough to earn festival selections, and establish a production company brand that could support a long-term slate of storytelling projects.
The debut film, The Last of the Winthrops, is a documentary about an unexpected journey into the meaning of love, belonging, and family. It needed key art that balanced intimacy with cinematic scale. The brand needed to feel premium, purposeful, and globally minded.
THE FILM CAMPAIGN
Key Art — The Last of the Winthrops
The poster design layers past and present in a single image: ghosted archival portraits of the filmmaker's parents loom large in the background, while Viviane stands in the foreground against a dramatic sunset — a church silhouetted behind her, evoking roots, history, and revelation. The composition tells the film's entire emotional journey without a single word beyond the title.
Four festival laurels anchor the final version — a direct reflection of the campaign's effectiveness in positioning the film for the festival circuit.
THE BRAND IDENTITY
A logo built around a single idea: the world, held together by love
The WeUAO identity centers on unity through human connection. The primary logo uses a bold stacked typographic treatment — WE / UNITE / —AS— / ONE — with a globe icon replacing the O in ONE, anchored by a small red heart. The globe-as-O is the conceptual centerpiece: it communicates the brand's global mission in a single gesture.
Logo System — Three Variants
Primary (stacked typographic mark), Alternative (horizontal with globe icon), and Acronym (WeUAO with globe) — giving the brand flexibility across applications from film posters to business cards without losing visual consistency.
Color & Typography
A restrained, high-contrast palette: Pantone Black 6 C dominant, Pantone 185 C (bold red) as accent, Cool Gray 1 C as tertiary. Cinematic, premium, internationally legible. Type system pairs P22 Underground and Quincy CF for static materials with Josefin Sans and Open Sans for dynamic applications.
The Result
A festival-winning film and a brand built to grow
The Last of the Winthrops screened at four film festivals, winning Best Documentary at the Beyond Hollywood International Film Festival in 2023. The key art and campaign materials played a direct role in the film's festival positioning.
The WeUAO brand identity gave the production company a visual foundation as it pursues its next slate of projects. Allan remains the company's creative partner, currently supporting stationery design and ongoing brand development.
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